Social Media KPIs

If you want to know whether your social media activities are successful, you will not be able to avoid taking one thing into consideration: key performance indicators (KPIs). These are the ones that effectively ashow the value of your PR / communication work and form the basis of any professional social media monitoring.

We measure what really matters

The collection of relevant indicators is crucial for optimizing your social media performance.
In order to be able to provide valuable information about your social media performance, qantitative measures – such as buzz and reach – should be linked up with qualitative indicators such as sentiment and interaction rate.
To measure your success, we therefore define individual quantitative and qualitative key performance indicators (KPIs) and collect them systematically in the social media monitoring.