Checklist for a successful social media monitoring

Image, trust and credibility, product quality and authenticity have a direct impact on your reputation. We initially analyze your reputation in the social web, from what sub-aspects it is made up and how you fare with this approach relative to the competition. Subsequently we work out a strategy enabling you to continuously influence your image.

Our alerts serve to inform you timely of any special occurrences on the social web. This comprises, for example, that the amount of posts related to your company increases strongly or their tonality changes unexpectedly. This allows you to react in time before a crisis comes into being.

From a perspective of stakeholder profiling we determine which stakeholders comment primarily about your business and your issues. Amongst others, you receive information about whether to journalists, bloggers and experts or employees, customers and suppliers mainly interact on the social web. You will also learn what positions the individual groups assume on relevant issues and which stakeholders significantly determine the opinion published on the social web.

As part of our Influencer Management, we determine the users with the most relevant content, range and networking. Typical influencer profiles provide insights on the motivation, qualification, professional background and the relevant channels, that are operated by an influencer.

The social web offers lots of ways to get in touch with your customers. We work out the appropriate channels for you and develop a practical approach on how to use the social web for your customer management.

Our network analyzes visualize the ways in which new topics find their way into the social web and how they are being spread there. This provides you with useful insights on e.g. which traditional media exert influence on the communication on the social web. You can also track which particular influencers regularly set new tones and trends.

With our analysis approach Netnography we examine, for example, which of your consumer groups exchange information on the social web about your products and services, which platforms are being preferred in this context and how the different groups communicate with each other.

Our benchmark analysis delivers insights about the media presence of your company relative to your competitors. You thus receive an overview of how your market environment is positioned, whilst simultaneously recognizing the strengths and weaknesses of your own social media work.

The brand monitoring is focused on how users speak about your brands and products on the social web. Alerts, tonality updates and summaries enable you to track the statements in near real time.

Our event analysis allows you to find out in real time, how your new product, your open day or your exhibit has been received by the communities on the social web. Moreover, you can immediately respond if required.

We bring to you find out what kind of reputation enjoys your customer on the social web. Based on these findings example, you can improve your service specifically or as needed to expand. Likewise, the results can provide information on whether it would be useful to build a social media-bound customer service.

Based on the social media monitoring we can measure precisely how effective your campaigns turned out to be. We deliver information on range, buzz, interaction rate and sentiment.