Social Media Monitoring
In the social web billions of opinions about current topics, new products and brands are being discussed every day. Comments and recommendations on social networks exert an even bigger influence on purchasing decisions than traditional advertising. Consumers rely primarily on personal recommendations from friends and other consumers’ opinions on the Internet. Therefore, social media marketing forms an indispensable part of modern communication and marketing strategies. pressrelations provides you with the data base and analysis required to assess and manage the impact of social media measures.
No social media marketing without monitoring
Purposeful social media monitoring enables you to verify the success of your communications work. Moreover, you can observe closely the response on your classical PR activities in social media communities.
pressrelations’ professional social media monitoring services keeps you up to date and provides meaningful answers to your questions, such as:
- Which social media platforms are suitable for your communications strategy?
- Who are your opinion leaders and multipliers in the social web and what are they talking about?
- How is your image compared to your competitors?
- What is the current mood in the network with regard to your business?
- What communication crises might emerge?
- What issues and trends are emerging?
Social media monitoring serves as a basis for successful planning and implementation of your social media performance strategy and it should always be placed at the beginning and end of every social media activity.
We provide information that really matters to you – almost in real time
We offer one of the most comprehensive search indexes for social media and online data. In so doing, we’re going beyond simple keyword search and monitor all relevant interactions and influencers on the social web. Our social media monitoring tailored to your very specific needs thus enables you to focus on the things that really matter to you. Your advantage is obvious: You gather informative social media data at a glance, allowing you to evaluate and optimize your social media marketing.
Our know-how for your social media monitoring
Our motto is: Good monitoring is going beyond a mere collection of metrics or key performance indicators (KPIs).
In order to deliver qualified results we therefore rely on a hybrid approach, which consists of the best possible combination of state-of-the-art search technology and experienced social media experts:
- Our in-house developed search robots collect data from over 37,000 online media from 192 countries in 72 languages.
- The user-generated content is evaluated by our analysts as regards topics and impact.
- You will receive only relevant and meaningful data of excellent quality without unwanted duplicates or spam.
- The results are tailored to your needs and can either be integrated in the daily media review or delivered as an individual social media report.