Print Media Monitoring
Be it about daily newspapers, general-interest magazines, scientific journals or trade magazines: To make sure that we monitor exactly those media relevant to your PR, communication and controlling tasks, we source our print media from different sources and cooperate with media monitoring services from around the world.
Selecting your media set – both nationally and internationally
Each of our partners offers slightly different options with regard to the available media set and the ways that search parameters can be defined. This provides us with the flexibility to set up an individual media set that fit each customer’s special requests, such as special topics or regional priorities. Likewise, our network of partners enables us to realize on request the analysis of specific trade magazines in a timely and cost-efficient manner. Of course, we are happy to carry out the license cost management for digitization and serve our clients by offering extensive advice on all related details that might be relevant.
After all, it is particularly important in the analysis of trade magazines or media from foreign countries to consider specific characteristics in terms of both the media landscape and licensing law, respectively.
A picture says more than thousand words – purposeful image search
In addition to classic article search according to specific keywords or topics, we also optionally offer to integrate a purposeful and targeted image search into your media monitoring results. This allows you to know immediately, for instance, how often your corporate logo or certain opinion leaders from your company have been pictured in the print media. Please feel free to ask us if you have any questions.
Transparent and safe in terms of license fees
As your partner for media monitoring and the compilation of electronic press reviews, we consider it our duty to answer your questions on the topics of licensing law and licensing costs. This allows you to focus on your media response, while we take care of the entire license management. To this end, we cooperate closely with the respective licensing companies, take care of the necessary paperwork and ensure that you finally receive a press review that is safe in terms of license fees and usable at the top executive level. Of course, this approach guarantees that you don’t need to familiarize yourself with the difficult details of copyright law or intellectual property rights.
We’ve compiled a section of frequently asked questions (FAQs) about media review and licensing law for you here.